Recently, someone said that beauty lies in the eyes of the mouse holder. While that might seem a bit too much, it is not far from the truth because a website will not survive based solely on content that is thought provoking or has a great design.
Digital marketing company in Singapore has long since woken up to this fact. It is understandable that different people have different style tastes, but the site has to be such that it satisfies the user’s functionality and experience while also being easy to comprehend.
Here are some tips to stay in line;
The Homepage
This is where the users will land up and start their journey on your website. It is true that a person rarely reads each and every word on the website. They scan through pages and sentences, picking out the information they require. Since we know this kind of behavior, it makes sense to appeal to the customer’s emotions rather than a paltry word count. The less someone looks at your site and reads, clicks and remembers the better will be their ability to process and also evaluate what is happening. This makes it easy for you, because the user is much likely to do what you want them to do in the first place itself. Subheadings, paragraph and compelling pictures go a long way in accomplishing this.
Web designing in Singapore pays attention to this.
Visual Hierarchy
We are in a day and age where the ability to display information is rapidly changing. The smartphone is a prime example of this. It is the job of the designer to display content in a clear manner. A person’s attention span is for a few short sentences, and you have to make sure that they are attracted to your website within that time frame. If the hierarchy is alright, then the visitor will be guided accordingly to the place where he needs to be. Addition of contrast, color, spacing as well as size also helps to grab visual attention.
Easy to Read
The readability of a website is the ability of the visitor to digest your words and process them into thoughts and actions. If you have managed to do this, the users can quickly scan through your page and ingest as much information as they need. Make sure that there is sufficient contrast to make the writing legible. There is a high chance that the colors you’ll be using will be the colors of your brand, so it might be a bit tricky to get it just right. Another rule of thumb is to keep the font size to a minimum of 16pt. Again do not use too many fonts or the reader will get irritated.
Conclusion
iBrandox is a very reputable
web designing and
development company in Singapore that can play an important role not only in
designing and developing but
also in driving maximum number of potential clients to your website in
the most ethical way of
digital marketing.